Masters in Digital Marketing

Do you have that Spark of being an Aspiring Digital Marketer?... Then this Module is Just for YOU!

Smart Digital Marketing Training Courses in Delhi

For You… from the Masters!

Course Description:

Masters in Digital Marketing course is an intelligently designed module to extend the expertise that are beyond Internet Marketing and comprises unique channels that do not require Internet usage. This advanced digital marketing module by the eDM, the Best Digital Marketing Institute in Delhi, will enable you to effectively implement and integrate smart digital marketing strategies with ever changing digital marketing platforms.

eDM always strives to provide advanced learning to its learners. Our instructors are fully equipped with interactive learning tools and smart course modules to ensure that you are future ready for the modern businesses.

By joining this astutely devised program, you will learn to…:
  • Develop extensive digital marketing platform for the modern business;
  • Design techniques to improve discoverability;
  • Plan a detailed marketing strategy with defined objectives;
  • Build a website and blog for an author or publisher;
  • Make a complete social media strategy;
  • Understand the various stages of digital campaigns;
  • Measure and track how effective are digital campaigns;
  • Implement the appropriate digital marketing strategy for the businesses;
  • Create result-drive Social Media Marketing (SMM) pages;
  • Effectively executing smart techniques for marketing campaigns.


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Duration 3 Months
ELIGIBILITY: Computer Basics
COURSE FEE: ₹60,000
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Over 100 hrs of advanced and interactive learning modules from the Experts@eDM Unique Course Content

eDM’s Digital Marketing Institute in Rohini offers the advanced Digital Marketing Courses in Delhi and is well-known for its Unique Course Content that includes:

  • Smart Lectures
  • Code Alongs
  • Projects
  • Exercises
  • Research Assignments
  • Interactive Slides
  • Downloads
  • Readings; and much more

We Propel your Digital Marketing Career To Ensure... A sparked Future as..

  • an Entrepreneur;
  • a Digital Marketing Manager;
  • an Internet Marketing Expert;
  • an Ad Manager;
  • a Market Analyst;
  • an SEO Expert…

…and the list will go on!

Duration (3 Hours)

  • What is marketing?
  • What is Digital Marketing?
  • Understanding marketing process
  • Understanding Digital Marketing process

Duration (6 Hours)

  • Calculations of CAPEX and OPEX
  • Culture Understanding
  • Man-hour Calculations
  • Competitor’s Analysis

Duration (6 Hours)

  • Doman & its importance
  • Different Technologies
  • Available CMS
  • Server Management
  • Cloud Overview

Duration (9 Hours)

  • Understanding internet
  • Difference between internet & web
  • Understanding websites
  • Understanding FTP & domain
  • Building website using CMS

Duration (6 Hours)

  • Layout Analysis
  • Schema and Themes
  • Google Webmasters & Analytics
  • Heatmap Analysis

Duration (12 Hours)

  • Google AdWords overview
  • Understanding AdWords algorithm
  • Creating search campaigns
  • Understanding flexible bidding strategies
  • Tracking performance/conversion
  • Optimizing search campaigns
  • Creating display campaign
  • Optimizing display campaign
  • Remarketing


Duration (3 Hours)

  • Understanding lead generation
  • Why is lead generation important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Types of landing pages
  • A/B testing
  • Converting leads into sales
  • Leads nurturing

Duration (3 Hours)

  • What is online advertising?
  • Types of online advertising
  • Display advertising
  • Contextual advertising
  • Payment modules
  • Tracking & measuring ROI of online advertisement
  • Different online advertising platforms
  • Assignment on allocating funds
  • Creating banner Ads using tools

Duration (15 Hours)

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • What are keywords?
  • Google keyword planner tool
  • Keywords research process
  • Google Operator
  • Content optimization & planning
  • On Page optimization
  • Off Page optimization
  • Local SEO
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD update?
  • How to save your site from Google Panda, Penguin and EMD update
  • How to recover your site from Panda, Penguin and EMD

Duration (12 Hours)

  • Understanding Facebook Marketing
  • Increasing fans on the fan page
  • How to do marketing on the fan page
  • Fan engagement
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding edge rank and art of engagement
  • Creating a Facebook advertising campaign
  • Advanced Facebook advertising using tools like Qwaya

Duration (3 Hours)

  • What is LinkedIn?
  • Understanding LinkedIn
  • Understanding LinkedIn groups
  • How to do marketing on LinkedIn groups
  • LinkedIn publishing
  • Company pages
  • Adv. on LinkedIn
  • Display vs text

Duration (6 Hours)

  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter: Tweet Deck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for Twitter Marketing
  • Twitter Advertising
  • Twitter Cards


Duration (6 Hours)

  • Understanding Video Campaign
  • Creating 1st Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using YouTube for business
  • Developing YouTube video marketing Strategy
  • Bringing visitors from YouTube videos to your website
  • Targeting Options
  • Understanding Bid Strategy

Duration (3 Hours)

  • Instagram Marketing
  • Pinterest Marketing

Duration (3 Hours)

  • What is Email Marketing?
  • How Email works?
  • Challenges faced in sending bulk Emails
  • How to overcome these challenges?
  • Types of Email Marketing- Opt-in & bulk emailing
  • What is opt-in Email Marketing?
  • Setting up Email Marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk Emailing?
  • Best practices to send bulk Emails
  • Tricks to land in inbox instead of spam folder
  • Top Email Marketing software’s
  • Improving ROI with A/B testing


Duration (6 Hours)

  • Emailer Designing
  • Signature designing
  • Merging Accounts
  • Outlook Configuration
  • Newsletter Designing

Duration (6 Hours)

  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate AdWords and Analytics account
  • Benefits of integrating AdWords & Analytics
  • Measuring performance of marketing campaigns via Google Analytics What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required

Duration (6 Hours)

  • What is ecommerce?
  • Top ecommerce websites around the world & it’s scenario in India
  • Difference between E-Commerce software and Shopping Cart software
  • Payment Gateways, Merchant Accounts & Logistics for physical goods
  • Integrating Woo commerce and setting up an ecommerce store on WordPress
  • Affiliate Marketing by promoting products which looks like an ecommerce store
  • Case studies on ecommerce websites
  • How to do Google Product Listing Ads (PLA) for ecommerce websites
  • How to do SEO for an ecommerce website

Duration (3 Hours)

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics Fundamentals of Mobile Marketing
  • Key industry terminology
  • Creating mobile website through WordPress
  • Advertising on mobile (App & Web)
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • SMS marketing
  • Creating mobile application
  • Uploading mobile app in Android and iOS

Duration (3 Hours)

  • What is Content Marketing?
  • Introduction to Content Marketing
  • Objective of Content Marketing
  • Content Marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Importance of second customer
  • How to increase second customer blog
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • How to increase opt-in email list with content marketing with examples
  •  Case study on Content Marketing

Duration (3 Hours)

  • What is Affiliate Marketing?
  • 3 A’s of Affiliate Marketing
  • How people make millions of dollar in Affiliate Marketing?
  • Affiliate marketing history
  • Changes in Affiliate Marketing industry over the year
  • How to be a super affiliate?
  • Different ways to do Affiliate Marketing
  • Affiliate marketing secrets

Duration (6 Hours)

  • Available Tools and Technology
  • Mastering With Woo commerce
  • Mastering with Affiliate Networks
  • Vendor empanelment with Amazon
  • Vendor empanelment with Flipkart
  • Paid Promotion on E-Commerce
  • Overview to Brand Page

Duration (6 Hours)

  • What is Brand & Identity
  • Importance of Logo
  • Introduction to Logo Creation
  • Brand Procurement

Duration (3 Hours)

  • What is online reputation management?
  • Why online reputation management is need of hour
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online
  • Best examples of online reputation management

Duration (3 Hours)

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method through which you will make money with AdSense

Duration (2 Hours)

  • What is Freelancing
  • Most common platforms in Freelancing
  • Profile creation and approval
  • How to grab freelancing projects

Duration (6 Hours)

  • SSL
  • Sitelock
  • Policies

Duration (6 Hours)

  • Profile Designing
  • Proposal Writing
  • Challenges in Invoices
  • Online Business Policies

Duration (6 Hours)

  • Interview preparation
  • Hands on experience with live projects
  • Reporting & Analysis

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