Digital marketing means to promote products or brands with several different forms through electronic media and analyze marketing campaigns using different channels. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
In contrast to Traditional Marketing, Digital Marketing is much more effective because through Digital Marketing we get the proper understanding and real-time situations. Meaning it gives you the possibility to evaluate the performance and effectiveness of your marketing campaigns. And after running the campaign, we can even make adjustments in the campaign accordingly to reel in the best results, which is not achievable in traditional marketing.
Marketing has always been about one thing. Correlating with your audience in the right place and at the right time with the right people. It is critical. There are many techniques in the market to advertise or publicize your products. Some of them are Email Marketing, Affiliate Marketing, Social media, Inbound marketing, PPC, etc.
Cited below are some of the key Digital Marketing trends to watch out for in 2018:
Social Media marketing must be entirely mobile-focused for 2018. The answer is very seldom, supported by evidence that Facebook now makes 84% of its advertising revenue via mobile devices.
Videos aren’t moving anywhere in 2018, and will ultimately take over search. Look at the growth in Amazon, Netflix, and YouTube, the World’s second biggest search engine. In fact, statistics have revealed that by 2019 80% of all internet traffic will be video related.
Over 60% of users now search online via mobile devices. From utilizing social media, right through to online shopping and even banking. Users are consequently “trusting” their mobile devices more and more, with desktop figures quickly fading.
PPC campaigns efficiently target mobile users for best results and ROI. Google has informed that it will produce more tools in 2018 to help digital marketers. They will be able to target more refined keywords, with enhanced conversion tracking.
We can accept that content was, is, and will be the basis of marketing in any form, especially content marketing. But it can’t be similar to content in 2010, or even in 2015 when a lot of material was designed only for SEO.
As we move in 2018, the focus of a content marketer isn’t and won’t be on generating content for SEO purpose anymore, but on pulling and targeting the right audience with it.
Plus, it’s not only that content needs to be interesting, produce real value and engage, but we all must start focusing on storytelling, in contrast to generating content just because the trends tell us to do so.
Not only concentrating on storytelling through valuable content creation but having a content marketing strategy is essential. The CMI’s research for trends in 2018 reveals that 75% of B2B companies have a content marketing strategy (documented only 37%).
Respondents who have documented content marketing plans release higher levels of overall content marketing progress as opposed to those who have a verbal strategy only, or even no strategy at all.
So there you have it, some of the essential elements to watch out for in Digital Marketing in 2018. We wish this blog post has been helpful and interesting and as always, happy learning!