• How Do I Start a Career in Digital Marketing?

    Digital Marketing is one of the most challenging, exciting and fast-paced industry. For this reason, now is the best time to start a career in Digital Marketing . It has challenges and rewards, including a potentially lucrative income. The demand for skilled expertise is at its peak while there’s a great shortage of experienced professionals.

    Here are the essential things you can do right now to start a digital marketing career:

    1. Create an Online Presence

    Nowadays, when it comes to landing a job in any field, you should not exist without an online presence. For obvious reasons: a prospective employer (digital marketing team leader or manager or head) will look online first to learn about applicants, and if they find you, you will lead the shortlist process.

    Create your own digital marketing blog, social media presence that is linked to your portfolios, and demonstrate them what you are really capable of this field.

    2. Know the Latest Trends

    Digital Marketing is a career that is regularly on the move and continually evolving. Whether you are starting out your career or a seasoned professional, you have to stay updated with the latest trends in Digital Marketing. As the leading players such as Google, Facebook, and Twitter always tweak their algorithms, you are in for a wild ride if you don’t keep on top of the latest changes.

    There are a lot of websites to stay updated with the Digital Marketing field. For example, Search Engine Land, Search Engine Journal, Econsultancy, eMarketer and Social Media Today are great resources to stay updated. You can sign up for a daily/weekly newsletter of any of these websites. Moreover, you may attend virtual seminars, take some online classes, and do your best to stay ahead of the game.

    3. Use Your Creativity

    Digital Marketing allows you to utilize creative abilities in a variety of ways. Some methods and systems are standardized for specific applications. However, you can always add your personal flair to projects, making them more creative and unique.

    Digital Marketing is built on creativity. The more creative you are, the more probable it is that you will be regarded and get that dream of your digital marketing job.

    4. Create a Winning Resume

    Before you start applying for the digital marketing jobs, make sure to create a dynamic resume that shows precisely how valuable your skills are. Importantly, there are different types of resumes, and you should not limit yourself to just one, particularly when you are working in an innovative industry.

    5. Start a blog

    Blogging is a great way to determine your expertise and assist you in learning by doing. Blogging demonstrates your commitment and skills to potential employers as well. I’ve regularly asked in interviews: What are your skill sets, latest updates, industry news, portfolio, the case study of existing projects, etc. To answer a blog is an excellent way to show your expertise, experience and win the interview.

    6. Learn about Analytics

    To know how good your marketing campaigns are, you have to understand analytics. Data determines how well a campaign is performing and helps you to find how to make things better. There are many online classes you may attend that will assist you to know how analytics work, and how to use them.

    7. Learn the terminology

    Digital Marketers should be comfortable with acronyms, for example, SERP, Organic results, etc. They are all very distinctive terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need additional training, the ability to analyze digital marketing campaigns and know that elements worked or not are reliant on your ability to understand industry jargon.

    8. Get Out there and Network

    Surround yourself with people more skilled in Digital Marketing, because it is important to connect with some real people who are working in the digital marketing industry. The people you meet will be your continuous support network when you run into problems, and additionally, help to open doors to opportunities you might not have otherwise found. You will also have the capacity to learn from their experience and get a list of specialists you can use to put together a great team.

    Attend industry meet-ups, webinars and conferences in your area to build relationships with other digital marketers and enhance your skill set by in-depth workshops and presentations.

    9. Get Trusted Certification

    If you want to stand out from your peers in the industry, completing a certified digital marketing course will help. There are training classes you can take that will assist you to prepare for the certification exams, and if you are decided digital marketing as your career, definitely you should get certified as soon as possible.

    10. Decide on agency vs. industry

    There are two main career paths when it comes to digital marketing. You can be an in-house digital marketer (working in a specific industry), or you can serve at an agency and handle multiple projects. That’s not to say you cannot switch later on but deciding where you would like to focus can provide you a good head start.

    So there you have it, the things that are essential in today’s digital marketing world to start a career. I hope this article has been helpful for you. All the very best for your future. And happy learning!

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