Digital marketing is amongst the most exciting career choices nowadays, and the scope of digital marketing is limitless, and we will describe to you each angle as to what makes digital marketing an excellent career choice. If you are already involved in this industry, you will be able to agree and relate with this, but if you are considering to make digital marketing your career, then you have arrived at the right place.
Before we explain you digital marketing, we want to let you know first what marketing is. Marketing is not sales. Marketing is the planning done to made sales. Marketing can be traditional or digital. Traditional marketing is the old method of doing marketing like the door to door marketing, hoardings, telemarketing, etc. This kind is the classic style of marketing.
Digital marketing, also known as internet marketing, on the other hand, is the kind of marketing done online. Online marketing is quite vast, and if done correctly, it can get you lots of potential customers/buyers/users.
You must be wondering which marketing is better between the two. Well, there should be a balance, and it should be 80% digital marketing and 20% traditional marketing. The value of digital marketing is way more than conventional, and we cannot deny the fact that digital marketing is the future of marketing.
Digital marketing is an extensive field with various segments and areas such as SEO/SEM, Data Analysis, Content writing, Email marketing, Designing, Social media, and a whole lot more. To get into Digital Marketing, you must identify your strengths and interests to make the correct decision to specialize in a specific area of it. Yes, it is good to get a fundamental and general knowledge of all the regions encompassing digital marketing. However, specialization in one or more areas is the need of the hour.
Search Engine Optimization is an organic (unpaid) way of increasing the ranking of web pages and their visibility on most utilized search engines such as Google, Bing, Yahoo, etc. Optimizing web pages is an essential aspect of Digital Marketing.
Another way of improving the visibility of web pages is through advertising and sponsored placements. SEM specialists must know how to run PPC campaigns, how to acquire traffic through paid search listing to maximize visibility of web pages on search engines.
Social Media Marketing is earning a lot of popularity with social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest and more. An excellent digital marketer should have the ability to harness the power of social media to market the brand image of the organization.
As it is essential to engage your customers and leads with your brand, numerous organizations send periodic email campaigns, newsletters, and auto-responders to its subscribers to keep them updated with new products or services added or anything worth sharing.
More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers, and information on customers’ interests. An individual has to be a mobile freak to get into mobile marketing.
Web Analytics is an exciting aspect of digital marketing which involves traffic analysis, business, and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.
These are just a few, and we are sure there are many, if you are thinking to make your future in the digital marketing, we promise you that this will be the best decision you will make for your life. You will be very addicted to this field and discover endless opportunities.
We hope this helps. All the best and happy learning!