• What is Digital Marketing?

    Digital Marketing

    If you are new to anything, you have to do your best to learn about it. The same stands true for a career in digital marketing. You have to learn its basics, methods and best practices to ensure success in the profession. Digital marketing requires a vast pool of tools and technologies applied to market or promote a brand online. Creating a brand’s digital identity, managing its reputation and branding – everything falls under digital marketing. Therefore, there’s a lot that one has to learn in order to be a successful digital marketer.

    Digital Marketing is a very vast field where you need to go in a structured manner. You will be lost in the web if you don’t follow the path. For this reason, there is a term used to describe the use of digital technology to understand and influence a customer’s buying behavior. Digital technology, however, does not alter the important principles of marketing. Digital technology, however, does not alter the important principles of marketing. Besides it is only a medium for tapping into markets and enabling the instantaneous exchange of information between sellers, buyers, partners, regulators. While it is a powerful medium, it is more about understanding the fundamentals of digital technology, than about principles of marketing.

    Approach to Digital Marketing

    In absence of a structured approach and guidance, it’s very lonely and practically difficult to self-learn digital marketing and thus most of the people end up joining a practical and industry-accepted digital marketing certification program.

    While there could be online resources offering the much-needed help without any cost, they usually cover just one topic. These resources are perfectly fine if you want the basics right. But for an in-depth exploration, you would need an experienced digital marketer who has worked on live projects. Only they can help you understand the ongoing trends, tools, and technology required for successful digital marketing practices.

    I belong to an institute that believes in the company’s marketing and technology teams putting their heads together to find the best way to exploit existing technology for maximum business advantage, rather than a generic external course.


    Furthermore while you may need a course on the various components of digital technology – like social media, cloud, big data analytics, and mobility – how it is going to be applied in your specific environment cannot be a matter for a course taught in coaching institutes.

    Of course, many will disagree with me, but in my own experience, I have adhered to the above in my various associations with digital enterprises. And I have reaped results in most of them.

    The amazing part about Digital Marketing as a job is that there is no direct entry path into this profession. Although it can make things simpler, you don’t need a degree in marketing to get a career in this industry. A Digital Marketer needs to execute a wide array of responsibilities on a daily basis. These include SEO, social media marketing, email marketing, PPC advertising, content marketing, blogging, as well as strategizing, and reporting. But a top Digital Marketer always specializes in one area.

    Of course, a degree in marketing might give an advantage to a candidate on paper. But when hiring for Digital Marketing roles, employers do tend to focus more on proven and tested skills and experience. Good luck on your path to digital marketing and never forget to always keep on learning.

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